How to ask for a landing page quote so it can actually be compared

We already covered the five questions to ask a quote once you have the numbers in hand. But there's a step before that almost nobody gets right: asking for the quote in a way that already includes those five answers from the start.

If you send the same three-word message to three providers, you won't get three comparable quotes back. You'll get three answers to three different questions each provider filled in on their own.

"I want a landing page" isn't a request, it's a sentence

When the request is just that, each provider fills the gaps with their own assumptions:

• One assumes you need something quick and cheap, and quotes a one-section template.
• Another assumes you need something solid to actually sell, and quotes custom design with full technical SEO.
• A third one actually asks, but only after sending you a "ballpark" price range that doesn't mean anything yet.

Nobody lied. Each one quoted the project they imagined, not the one in your head. The difference between $150,000 and $450,000 ARS is often not that someone is ripping you off, it's that they're pricing two different things because the request left room for two different interpretations.

What to include so all three quotes answer the same question

A complete request doesn't need to be long, it needs these four things:

1. What your business sells and to whom. No marketing document needed, one line is enough: "I sell plumbing services to homes in Neuquén" or "I run a dental practice and want more appointments." Without this, the provider can't estimate how much copy and structure work the site needs.
2. What action the visitor should take. Call? Message on WhatsApp? Buy directly? Leave an email? The landing page is designed differently depending on that action, and the quote changes too if it needs a cart, an appointment calendar, or a form with validation.
3. Whether you already have content or it needs to be produced. Photos, copy, logo, testimonials. If none of that exists, someone has to create it, and that work has a cost that often doesn't show up in the initial quote because nobody asked in time.
4. Your deadline. A tight deadline can mean less room for technical SEO or revision rounds, and it's better to know that in the quote than to find out at delivery.

With those four answers, any serious provider can quote against the same problem. And you can later apply the five questions to read the quote knowing all three numbers came from the same baseline.

The sign of a provider taking your request seriously

If you send a complete request and the provider answers in minutes with a closed number, that quote didn't come from reading what you sent. A quote that did usually takes one to three days, and almost always comes with one or two follow-up questions: about your audience, your deadline, whether you already have branding.

That follow-up question isn't a delay, it's evidence they're quoting your project and not a template with your name pasted on top.

How we do it at Manivela

When a request comes in, our first reply is almost never a price: it's two or three questions about your business, your audience, and what you need the site to do. The quote we put together afterward answers exactly that, with the same breakdown of design, stack, technical SEO, and post-delivery support we covered in the previous piece.

If you're about to ask for landing page quotes, message us on WhatsApp and tell us what your business sells and to whom. With that, we can already put together something genuinely comparable, not a template with your name on it.